Web 2.0 holds tremendous potential for enterprises of all shapes and sizes.  The network has evolved from being a mere conduit for exchanging files, into a full-fledged ecosystem that is capable of facilitating collaboration and innovation. 

This two-day seminar explores Web 2.0 and the shift toward incorporating progressive Internet technologies such as wikis, blogs, data feeds, podcasting, instant messaging, and social networking into the enterprise intranet (“Enterprise 2.0”).  Broadcasting, collaboration and social networking technologies will be explored along with the subject of Rich Internet Applications (RIA).  Attention will also be given to the trend around information “mash-ups” which result from combining data feeds and information APIs from multiple sources into creating a new, composite view.  Finally, significant attention will be given to the effective management of a Web 2.0 / Enterprise 2.0 organizational strategy.

Course Prerequisites

A basic understanding of Web technologies (browsers, servers, Websites, etc.) is preferred but not required.

Who Should Attend?

Technology managers, business analysts, and team leads.

Course Outline

Introduction to Web 2.0

• What is Web 2.0?
• What Web 2.0 is Not
• Innovations Associated With Web 2.0
• Enterprise Web 2.0?
• Knowledge-In
• Web Service
• Feed Service
• Harness Existing Data Source
• Create a New Data Source
• Blogs, Wikis and Podcasts
• Consumer Collaboration
• Social Networking
• Hard Data on Web 2.0 Adoption

Introduction to AJAX

• What is AJAX?
• A Simple Example
• The Old Way
• The AJAX Way
• Two Key Aspects of AJAX
• What are the Advantages of the AJAX Approach?
• AJAX Technologies
• The Basic AJAX API
• Creating the XMLHttpRequest Object
• The XMLHttpRequest Object Basics
• Complete Example
• The Timeline

Rich Internet Applications

• Introduction
• Technologies Used by RIA
• What is XHTML?
• The DTD and MIME Type
• The Basic Syntax
• CSS2
• RIA Architecture

Mashup

• Example
• Mashup Genres
• Key Components
• Retrieving Data
• The Architecture
• Data Format

Podcasting

• What Is Podcasting?
• Podcasting Example
• Podcasting Advantages
• Business Use of Podcasts
• Podcasting Steps
• Step 1: Create Content
• Step 2: Create an RSS Feed
• Step 3: Upload
• Tools
• Using Video

Web Syndication

• What is Web Syndication?
• Syndication Example
• Syndication Client
• Web Syndication Benefits
• Syndication Examples
• Feed Formatting
• RSS
• RSS Example
• Atom
• Atom Example
• Feed Serving and Reading Feeds
• RDF
• RDF Example
• RDF Uses

Social Networking

• The Network
• Social Networking Sites
• Forming Tribes
• Why Do People Use Social Networking
• Social Networking for the Enterprise
• The Future
• Social Migration
• Social Networking vs. Blogs

Collaboration in Web 2.0

• Traditional Internet Collaboration
• Web 2.0 Collaboration
• Importance of Collaboration
• Blog
• Example Blog
• Creating a Blog
• Posting Blog Entries
• Wikis
• Vandalism and Trustworthiness
• Writing Wiki Content
• The SLATES Components of Collaboration
• Search
• Links
• Authoring
• Tags
• Extensions
• Signals
• Adoption Techniques

Web 2.0 Economy

• Objectives
• Introduction
• The Long Tail of Retail
• Example Probability Distribution
• What Does it All Mean?
• Why Long Tail Happens?
• What Can You Do?
• Web 2.0 Business Models

Web 2.0 Adoption

• Gartner's Prediction
• Successful Knowledge Management Projects
• Building a Critical Mass
• Adoption Rate and Personal Wealth
• Adopting Customer Facing Tools